The holidays have a way of sneaking up on us every year, softly at first like a hint of cinnamon in the air, and then all at once in full sparkle and motion. At Sunset, this season arrives not just with twinkling lights and festive playlists, but with a flurry of orders, proofs, rush approvals, shipping labels, and stacks of tiny, perfect details piling up around us.

It’s our busiest time of the year. A little chaotic, a little magical, and somehow still our favorite.

There’s something special about knowing that what we create here will end up under trees, inside envelopes, on tables, in stockings, and tied up with bows. Every tag, every card, every label, every single print run is a small piece of someone else’s holiday tradition. We get to ship the little things that help make the holidays sparkle, and that never gets old.

In the middle of the whirlwind, we joke that we turn into elves this time of year. Not the kind with pointy hats and jingling bells (although the coffee intake could rival the North Pole), but the kind who work quietly and carefully behind the scenes, making sure magic arrives right on time. Proofing, trimming, packing, calibrating, coordinating, every step is part of a bigger moment we may never fully see, but get to be part of nonetheless.

As the sun sets earlier and the sky glows with those deep winter hues, we’re reminded why we do what we do. It isn’t just about ink and paper. It’s about connection, celebration, memory, and the joy tucked inside the details.

So yes, we’re busy. We’re moving fast. We’re surrounded by orders and deadlines and the hum of machines working overtime. But we’re also incredibly grateful.

And if being a little bit of an elf means helping the world feel a little more magical this season, we’re more than happy to lean into it.

From all of us at Sunset, thank you for letting us be part of your holidays.

Check out our video of all of our elves in action making your holiday bright. 

Featured Product: Digital Business Cards

There is nothing more memorable than leaving your customer, client, or prospect with a business card that emanates your brand. Your brand defines who you are as a company and what your company values.

The tactile quality of a business card will always help create the lasting impression that you hope to leave. As a company that values the beauty of tactile print, we also recognize the advantages of digital. We have always tried to stay at the forefront of merging technology with our customers’ experience, which is why we started to develop our online portals for our customers in 1999.

Today, we are bringing a new product to our customers that will merge the beauty of print with the practicality of digital. We are now offering our customers the ability to integrate digital into print with custom buildable QR codes and NFC chips, developed seamlessly into your brand.

Digital Business Cards

Read more about QR codes and NFC chips. 

The objective of leaving a business card behind is to leave all of your important contact information with the person you met. Often, because of the medium, valuable data doesn’t make it to a place where it can be functionally stored. They stay in wallets, card decks, and other places where the intent is to keep it where you need it, but it might not always be there when you actually do.

This is why QR codes and NFC chips are so beneficial in branding. When you integrate our custom QR codes and/or NFC chips into your branded products, the codes will directly link all the information you wish to allocate directly to the address book or digital deliverable of your prospect.

This includes multiple phone numbers, your title, your company, your email, address, and even your website. All delivered directly to your prospect’s phone address book to be stored indefinitely. It will deliver all of this functionality with the classic sophistication of print, the most professional way to deliver your brand’s messaging.

Making all of your information available when your prospect needs it, which in the moment, is priceless.

Connect Your Brand

Each digitally connected print product can be seamlessly integrated with the technology and data that our portals already utilize to build your company’s brand. They can be simply integrated into the system your company is already familiar with.

If you would like to discuss the benefits and technology behind our on-demand, custom-built digital cards and other digitally connected branded products, we would love to have that conversation.

Try Our Digital Card Demo

Contact us today to schedule a consultation on how we can connect your brand.

Micro Screening – Because Details Matter

In the world of print, achieving exceptional image quality is crucial. Whether crafting captivating photographs, intricate graphics, or vibrant materials, the ability to capture fine details and reproduce colors accurately is essential. Enter micro screening, a powerful technique revolutionizing print quality.

Micro screening breaks down images into minuscule dots or pixels, precisely arranged to create smooth gradients, fine details, and accurate colors. This meticulous process ensures sharp, vibrant, true-to-life prints.

Unlike traditional screening methods, which rely on larger dots and coarser patterns, micro screening utilizes much smaller dots and finer patterns, allowing for greater detail and resolution. By leveraging advanced algorithms and software, micro screening optimizes dot placement, smoothing transitions between colors and minimizing unwanted artifacts like moiré patterns.

The Benefits of Micro Screening:

Superior Image Quality

Micro screening enables the reproduction of images with exceptional clarity, sharpness, and detail, elevating the overall quality of printed materials.

Enhanced Color Accuracy

With micro screening, colors are reproduced with remarkable accuracy, ensuring that prints faithfully capture the nuances and subtleties of the original artwork or design.

Reduced Moiré Patterns

Micro screening helps minimize the occurrence of moiré patterns, those unwanted interference patterns that can detract from the quality of printed images, resulting in cleaner and more professional-looking prints.

Increased Print Resolution

By utilizing smaller dots and finer patterns, micro screening allows for higher print resolutions, making it possible to reproduce fine text, intricate graphics, and high-quality photographs with unparalleled clarity and precision.

Versatility and Flexibility

Micro screening is compatible with a wide range of printing substrates and ink types, offering printers greater flexibility in meeting diverse printing requirements and delivering exceptional results across various applications.

Types of Screens

Click each image to for more detail. 

Leveraging our Heidelberg SX74 offset printing press, which combines micro screening precision with advanced capabilities, we deliver superior print quality. Whether utilizing stochastic screening for smoother gradients or traditional halftone screening for reliable results, our printing solutions are crafted to meet the highest standards of quality and precision.