Custom Die Cutting

Die cutting is a precise process utilizing a specialized tool known as a die. This die, typically constructed from wood and equipped with knives and scores, is employed to cut paper into various shapes or to create intricate layouts such as invitations, pocket folders, or packaging. The versatility of die cutting allows for the production of diverse designs, enhancing the visual appeal and functionality of printed materials.

It can be carried out using either flatbed or rotary presses. In rotary die cutting, the process often occurs simultaneously with printing, streamlining production. Conversely, flatbed die cutting, although not as rapid, offers cost-effective tooling options. This makes it particularly suitable for smaller production runs, where the expense of rotary dies may not be easily absorbed. Both methods of die cutting offer distinct advantages, catering to different production requirements and budget considerations.

Die cutting plays a crucial role in commercial printing for quality brands across various industries. Some common applications include:

Die Cut Invitations and Stationery 

Die cutting adds a touch of elegance and sophistication to invitations, stationery, and cards for high-end events, holidays and corporate functions. Intricate die cut patterns, custom shapes, and specialty finishes elevate these printed materials, making them memorable keepsakes for recipients.

Die Cutting in Brochures and Marketing Collateral 

Die cutting enables high-end brands to create visually striking  marketing collateral, promotional materials, catalogs and direct mail that stand out from the competition. Custom die cut shapes, windows, and interactive elements add interest and dimension to printed pieces, capturing the attention of target audiences and reinforcing brand messaging.

Product Labels and Packaging Inserts 

Die cut labels and packaging inserts provide high-end brands with an opportunity to showcase their products in a visually appealing and informative manner. Unique shapes, embossed textures, and metallic finishes enhance the aesthetic appeal of product packaging, creating a premium unboxing experience for customers.

Luxury Packaging 

High-end brands often utilize die cutting to create bespoke packaging solutions that reflect their brand identity and appeal to discerning customers. Die cut packaging allows for unique shapes, intricate designs, and premium finishes, enhancing the overall presentation and perceived value of the product.

Point-of-Purchase Displays 

Die cut displays and signage are commonly used by high-end brands to attract customers’ attention and drive sales in retail environments. Eye-catching shapes, 3D effects, and intricate details help create immersive brand experiences that leave a lasting impression on shoppers.

Event Branding and Signage 

Event branding materials are essential for product launches, and experiential marketing campaigns. Custom die cut elements, such as logos, symbols, and decorative motifs, reinforce brand identity and create a cohesive visual language across different touchpoints.

Special Edition Products and Collector’s Items 

Brands sometimes use die cutting to create limited edition products, collector’s items, and commemorative packaging for special occasions or collaborations. Unique die cut shapes, custom inserts, and premium finishes add exclusivity and value to these highly coveted items, appealing to collectors and enthusiasts alike.


Contact us to see how we can bring your die cut project to the next level.