Author: Sara Guyre

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All That Glitters: Invitations that Sparkle

categories: Events, Printing, Projects

All That Glitters

Sometimes it’s not gold. Sometimes it’s a really, really, gorgeous paper stock… And a few tricks of the trade.

With that being said, we’d like to introduce you to one of our favorite paper manufacturers, Legion Paper.

About Legion Paper

Legion delivers a tactile quality to their paper, inspired by artists, that’s intended to help them imagine the unimaginable… and then to create it.

“We want to enhance the art works of creative people, whether it’s a photographer, painter, designer or printmaker. We are proud to have designed papers that have enabled artists to create what they were limited in creating before.” – Ginsburg

Legion traveled the globe to study paper. Studying cultures, papers and techniques that have proven their value through time. They traveled to all of these mills, not to bring back what already existed but to make what was needed. What was needed to deliver the quality techniques of the past to the artists of today.

The Coach Gala Invitation

All of this, and more, is the reason Legion had the perfect stock for producing this gorgeous invitation and envelope for The Coach Gala.

A Look at The Invitation

When you see a full stack of these invitations together, the glitter is seamless. Moving from the edges of the paper to the face of the invitation as if the invitation was made out of a block of glitter itself.

But that’s not necessarily the case. The seamless beauty is by design and by the magic of production.

So let’s dive into how we made this happen.

Stock: For the paper, we used Legions Mirri Sparkle. Mirri Sparkle uses an extremely smooth and amazingly sparkly metallic film that is laminated to a white box board base. The thickness of the stock holds a tactile definition of quality in itself. When you hold it, you’ll know.

This paper was perfect for the over-the-top sparkle that was needed for the Coach Gala invitation.

 

Gilding: Believe it or not, this invitation is not made out of a solid block of glitter. The face of Mirri Sparkle paper stock is gorgeous, but it’s laminated onto a white board stock, so when it’s cut there’s a white edge by default.

This is where our gilding techniques really sparkled. We first spray painted the edges with a silver base to mask the white the edges, and then we dipped the edges in glitter. To create an absolutely seamless wrap of edge to edge sparkle.

Print process: At our shop, it’s rare that the printing process is the simplest part of the design, because of all of the capabilities we have available. But this piece needed nothing more than a one color black offset run to perfect this job. The paper stock and gilding did most of the heavy lifting to make this job a real stunner.

Coach Gala Envelope

Simplicity at its finest.

The overtop sparkle of the invitation was complemented by the beautiful blind embossing of the logo on the Miri H Gunmetal Metallic custom built envelope. 

Stock:  For this stunning envelope we looked to Legion yet again. The envelope was produced in the gunmetal color from their Miri H line. The line is defined by its bright metalized mirror-like finish and laminated to a white stock base. 

You can see gunmetal featured between the gold and copper metallic colors in this swatch book.

Process: The only process on this envelope is the blind embossing on the face. This kind of paper is absolutely perfect for blind embossing. The metallic nature of the paper causes the light and reflections to define every curve, every indent and every highlight to make this logo look as amazing as possible. Giving the logo the effect of being jewelry in itself.  

Process: Blind Embossing

Construction: Envelopes like these aren’t typically for sale in bulk, neither is the ability to emboss a logo on the face of a pre-made envelope. We made these envelopes ourselves from scratch. 

The paper gets passed through once flat for the blind embossing and then a second time for die cut and scoring. Once the envelope was embossed, cut and scored we put our gloves on and put these together by hand. To then prepare these for hand delivery. 

Accompanying Items

Insert: This invitation was sent with a vellum insert to accompany the invitation with a list of the chairs, benefactors, patrons and supporters of the event.  The velum insert provided a soft overlay to the sparkle texture already defined by Mirri.

Vellum overlaid over invitation and envelope.

Reply Card and Envelope: Along with the invitation and insert, was a simple black offset reply card and envelope in the Mohawk Superfine Ultrawhite line.  The white stock with black ink paired well and was perfect for the practical application of the reply card intent. 

Alternates

If a hand delivered and hand constructed envelope are not in your projects plan, there are so many alternative options to make some of these techniques practical for your next project. 

For instance, while blind embossing on the face of an envelope is only available for hand constructed envelopes, we can blind emboss on almost any back envelope flap of premade envelope. 

Need custom addressing too? A lot of times we see clients build invitations like this and send them in an outer envelope. This outer envelope is perfect for custom data merge addressing. The outer envelope would also protect your product from some of the inherent wear and tear that happens within the mail process. 

Inspired?

Let us know! If you love this piece and want to incorporate some of these techniques into your next project, give us a call or contact us and we can talk about how we can make your next project really sparkle. 

Our 2018 Calendar is Now Available!

2018 calendar

It’s that time of year… The temperatures dropping, hot coco sounds amazing, and our presses are working around the clock so you can ring in the new year with our 2018 Calendar!

This Year’s Theme:

Vintage Encyclopedia!

If you have ever attended a Mohawk Event at Sunset or stopped by for a press proof, you can see and experience the dedication to craftsmanship that we have at Sunset.  Our aim is to meet the quality standards that past generations of pressman have set before us.

Our team of craftsmen and women have worked hard all year, designing, planning and producing our 2018 calendar to showcase the many ways that we make print exciting.  In an age where everything is expected to be faster, better, cheaper, we are making things slower, better and beautiful…by hand and by heart.

And so we thought…What better way to honor the history of printmaking and the effort that went into it, then making this year’s theme a vintage encyclopedia? Our 2018 theme was set!

Paper to Match:

Mohawk Strathmore Impress Line in Soft White, Ultimate White, Light Pink and Light Gray
strathmore impress

The paper we used was a perfect match for this year’s theme. We used Mohawk’s brand new Strathmore Impress Pure Cotton Wove Line in a mix of different colors to help give the book a more vintage feel. We used mostly “soft white” that naturally gave our design an aged feeling and ultimate white which made those white details pop!

What we loved about this year’s paper choice, is that it printed offset beautifully as well as creating an in-depth impression on our letterpress and some of our sculpted emboss pieces. It truly held its own on the press and each color of paper complimented the print in its own way.

The Inside Scoop:

This year we have an embossed deer that has been sculpted by hand, a two-pass split fountain letterpress print, the earth revolving on its axis, some dragonfly wings that will leave you mesmerized and a giant blue whale diving right into the page! We could tell you everything but it’s better if you see it for yourself.

Don’t Miss Out! Be Sure to Pre-Order Free Today!
And come with us to discover the extraordinary world of print.

3rd Annual Sunset Print Designers Workshop with Mohawk Paper

categories: Events
workshop

On Wednesday May 24th, 2017, Sunset Printing opened its door for the 3rd Annual Print Designers Workshop sponsored by Mohawk Paper.

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The Event

This event featured an exclusive hands on workshop in our factory bringing together designers, marketers and print enthusiasts from some of New Yorks most prestigious names in fashion and design including Tommy Hilfiger, Ann Taylor, L’Oreal, Coach, Stuart Weitzman, Harry Winston and West Elm.

The event featured in depth discussions on a wide variety of printing processes, how they are best utilized and most importantly how to design for each process. Our main focus was to help designers get the most out of their print. Not to be outdone, the team from Mohawk Paper was on site as well.  They came showcasing their many beautiful lines of paper and showed us how each paper type, combined with the right process, can take any design to the next level.

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The Workshop

The day began with introductions from the Sunset team, Mohawk team and of course our attendees. We divided into several groups to tour the facility, review samples, and get a closer look at the extensive Mohawk library. The tour went through each of the printing processes, press by press, with each press setup to print on the same worksheet for the day featuring a beautiful design of a butterfly collection.

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Butterfly Samples of our Presses in Action!

Each single sheet of butterflies featured CMYK offset printing, Spot Color offset printing, Foil stamping over offset, Offset printing over foil, Letterpress, Engraving, Blind Embossing and Thermography. Actually being able to see the ink on press, the dies and how they transfer the impression with the various materials in action was a valuable experience for all.  All of our dedicated print designers that came were able to really benefit from watching the process of production, from start to finish.

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The Swag and Samples

After a delicious lunch and a presentation of certificates for attendance at Sunset University, attendees returned to their office with a collection of samples, a custom CMYK winebox and Rose’ and a vast new knowledge with which to create their next amazing print project.

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For more information on the next Sunset Print Designer’s workshop or to order a sample of your own multi-process butterfly collection, please contact – Deron@sunsetprinters.com

973-537-9600 x36